JOOLA is Back on Board as UPA Asia Trailblazers Official Paddle Partner
| November 7, 2025
The UPA Asia Trailblazers Program is thrilled to join forces again with JOOLA as an official Paddle Partner for Season 2, with one of the world’s leading pickleball brands continuing to support the development of the region’s talent.
JOOLA remains at the forefront of innovation in pickleball, equipping elite players and supporting the game’s global growth. Through this renewed partnership, select Trailblazers will be equipped with JOOLA paddles, training and competing with some of the best technology in the sport.
“We’re deeply honored to stand as one of the Official Paddle Partners for the UPA Asia Trailblazers Program. This remarkable initiative ignites a passion for pickleball, inspires new possibilities, and cultivates the champions of tomorrow across our vibrant and rapidly growing region.” Tom Nguyen, JOOLA CEO Asia Pacific
As one of the world’s leading pickleball brands, JOOLA brings proven expertise in paddle innovation and athlete development to the program.
Class of 2025 athlete Kim Eunggwon has proven the impact of both the program and JOOLA’s support. Since returning from his training and competition stint in the USA, Kim now sits at #1 in the Men’s Doubles rankings for PPA Tour Asia.
Following the success of Season 1, the program returns for its second edition. The Class of 2026 will be revealed in March after shortlisted candidates complete the Pre-selection Training Camp at Infinity Academy in Ho Chi Minh City under head coach Collin Johns this December. Top performers will secure a 2-year UPA Asia Pro Contract and a fully-funded, six-week immersion in the USA.
